Simons Porte Jacquemus's Fall 2025 collection is a deeply personal tribute to his family's farming roots in rural France. The runway, set against the grandeur of Versailles, featured designs inspired by humble peasant attire and traditional fabrics like cotton and linen. This collection marks a more refined and mature direction for the brand, balancing subtle sensuality with classic silhouettes and playful, farm-inspired accessories.
A Chronicle of Provençal Roots
The latest Jacquemus collection for Fall 2025 represents a heartfelt homage to the designer's agricultural heritage in the South of France. The show commenced with a poignant scene: a young child, symbolizing a youthful Simon Porte Jacquemus, opening the grand doors of Versailles' Orangerie for the models. This symbolic gesture underscored the collection's theme, which delves into the simplicity and authenticity of his family's farming lineage. Drawing inspiration from generations of peasant farmers, the designs showcase a profound respect for traditional attire, emphasizing natural materials such as cotton and linen. The collection is imbued with elements reminiscent of embroidered tablecloths, practical aprons, and classic headscarves, reinterpreted through a contemporary lens.
This season's offering signals a significant evolution in Jacquemus's design philosophy, presenting a more mature and sophisticated aesthetic. While his previous collection at Versailles embraced overt sensuality, the Fall 2025 line explores a subtler form of allure. Garments hint at the figure rather than overtly revealing it, with designs that might contour the back or offer glimpses of the spine and shoulders. The pure, voluminous silhouettes, echoing peasant shirts and smocks, are crafted with precision, incorporating tiers of pristine broderie anglaise, suggesting a blend of rustic charm and refined craftsmanship. Striped dresses, reminiscent of classic candy wrappers, further enhance the collection's nostalgic yet fresh appeal, demonstrating the brand's ability to blend heritage with modern elegance.
The Evolution of a Vision
Jacquemus's journey from a 19-year-old visionary to a globally recognized designer is deeply intertwined with his Provençal origins. His Fall 2025 collection is a testament to this journey, reflecting on his family's unwavering support and belief in his artistic pursuits. This deep appreciation is evident in the collection's commitment to "humble" materials, directly influenced by photographs of his ancestors proudly displaying their harvests. Beyond the garments, the collection's narrative extends to playful accessories, such as leather renditions of garlic strings, cherry trays, and leek-shaped bags, playfully juxtaposed with his signature clutch bags, symbolizing the fusion of his farming roots with his professional creations.
Now a thriving enterprise with architectural offices, studios, and boutiques in fashion capitals worldwide, Jacquemus attributes his growth to direct customer feedback. This interaction has reinforced his conviction to remain true to his unique vision, allowing him to expand into new markets like bridal wear, where his white dresses have found considerable success. His continued growth and the expansion of his menswear line, now on par with his women's collections, underscore his innate ambition and optimistic spirit. At just 35, Simon Porte Jacquemus sees this collection not as a culmination, but as a pivotal point, symbolizing both his origins and his future trajectory, affirming his aspiration to be the "sunshine of fashion."