During the recent fashion week in Milan, makeup artists unveiled an array of innovative and daring eye makeup trends for fall 2024. From extreme eyebrow transformations to shimmering, glamorous eyeshadows, the focus was decidedly on the eyes. Designers like Prada, Jil Sander, Roberto Cavalli, and Blumarine showcased unique interpretations that ranged from tough and graphic to colorful and whimsical. Each brand pushed the boundaries of traditional beauty, offering a glimpse into the future of runway cosmetics.
One of the most striking elements at Prada's fall 2025 show was the dramatic transformation of eyebrows. Global creative makeup artist Lynsey Alexander emphasized the concept of "savage beauty" as envisioned by Miuccia Prada and Raf Simons. This involved either bleaching or intensifying the brows to create an exaggerated effect. Alexander utilized new products from Prada's lineup, such as the Lines Durable Gliding Eye Pencils and the Pradascope Lash Extending Mascara, to achieve this bold look. The straight, squared shape of the eyebrows added a sense of toughness and defiance, creating a stark contrast to conventional beauty standards.
The theme of intensity continued at other shows as well. At Jil Sander, Lucie and Luke Meier presented dark, graphic eyes that exuded a sense of edginess. Meanwhile, Roberto Cavalli took a shinier, more glamorous approach with pearly and matte shades blended into elongated cat-eye shapes. Makeup artist Diane Kendal used Kiko's Long Lasting Eyeshadow Stick to create this look, adding depth and dimension with burgundy kajal and mascara.
For his debut at Blumarine, David Koma opted for a modern twist on smoky eyes, incorporating a splash of blue on the lower lids. Yadim Carranza at Marni experimented with vibrant colors and textures, crafting individualized looks for each model. Lucia Pica at Bally introduced eccentric accents like exaggerated black outlines and silver glitter, while Vanessa Icareg at Fiorucci embraced pastel hues to evoke a carefree vacation vibe. Even at Sunnei, where natural skin was the highlight, Jury Schiavi added sparkle with crystal applications mimicking eyelashes.
Inge Grognard brought drama to Diesel's runway with colored eye looks and alien-like contact lenses, further enhancing the futuristic aesthetic. These diverse and imaginative approaches to eye makeup not only captivated audiences but also signaled a shift towards bolder, more experimental beauty trends for the upcoming season.
Milan Fashion Week has always been a platform for pushing creative limits, and this season's focus on eye makeup is no exception. The runway served as a canvas for makeup artists to explore unconventional techniques and express their artistic vision. As we look forward to fall 2024, it's clear that the world of cosmetics is embracing innovation and daring aesthetics, promising exciting developments in the beauty industry.